Root Cover - Gray & Hairline Concealer
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What it is (and what it isn't)
A color paste for roots and sparse spots - it sits on the hair; it's not a dye that goes into it, and it washes out with one shampoo.
The sponge tip is built in. Twist, dab along the part or hairline, blend with a fingertip
Made for the in-between weeks - and the photos you can't retake. Small enough for your purse and the daylight check.
How to use it
Dry hair only. Damp roots won't hold the color.
Load the sponge. Twist it open and press the sponge into the color once.
Dab, don't swipe. Short dabs along the part and hairline, then blend with a fingertip. One pass for light coverage, two for full.
Let it set. Give it a minute before you touch it. It stays until you shampoo.
See it on real roots
Not ready to go gray? You don't have to color every three weeks.
Roots grow about half an inch a month. Gray hair shows it first.
That's why the line is back three weeks after the salon - widest at the part, worst at the temples. Your color didn't fail. Your hair grew.
Sprays and powders were never made to stay.
Sprays land on your face, your counter, your collar. Powders rub off on your fingers, your glasses, your pillow. You end up checking the mirror all day.
The salon fix is $85 to $100, every three to four weeks.
This covers the weeks in between, takes a few seconds, and washes out with one shampoo.
You weren't imagining it. Your roots really are back in three weeks.
Said their grays show within three weeks of coloring
Had already tried a root spray or powder
Pushed their next color appointment back
Based on 1,254+ customer survey responses
Why it stays where you put it
Real Results. Real Reviews
The compliments keep coming
No one suspects a thing. This is one of those purchases you wish you'd made sooner.
Looks so natural upclose
It covers grey well and does not stains and it is easy to use. I really recommend it.
Takes me like 30 seconds
My reflection finally matches how youthful I feel inside.
Quick Root Touch-Up
Having an instant confidence boost at my fingertips is priceless.
Perfect for sparse areas
A simple touch-up now saves me from unnecessary stress.
Actually stayed on all day
I never thought I'd be this enthusiastic about a hair product.
FAQ
Will it look natural, or painted on?
It's buildable: one pass for light coverage, two for full. Dab, then blend with a fingertip so it sits in the hair, not on the scalp. Between two shades? Pick the lighter one - or get the Stay-Covered Pair
Will it come off in the rain, at the gym, or on my pillow?
Once it sets, it stays until you shampoo. Washing your face can lift the very front - a quick dab fixes it.
How is it different from root sprays and powders?
Sprays mist everywhere and powders sit on top until something brushes them off. This is a paste that sets on the hair, applied with a sponge, so it goes only where you put it.
Will it help my hair grow back?
No, and be careful with anyone who says so. It covers grays and sparse-looking spots until your next wash. If you're on a treatment, it covers the gap while you wait.
What if it doesn't work for me?
Send it back within 30 days - no return shipping, no restocking fee, no explanation needed.